Preloader Close

Senior Living Options, Inc. dba Step Up for Better Living (“SUBLNYC,” “we,” “us,” or “our”) is committed to protecting your privacy.  SUBLNYC wants you to understand how it collects and uses your information so you can interact with us with confidence.  This Privacy Policy applies only to information we collect when you visit our website, (the “Website”), any services offered by us through the Website, when you visit us in person, or when you other communicate or interact with SUBLYNC (collectively, the “Services”).

This Privacy Policy does not apply to any information collected outside of the Services, unless otherwise stated below.

By using the Services, and providing your information to us, you accept and agree to the practices this Privacy Policy describes.  If you do not agree with the Privacy Policy and practices, do not use the Services or provide us your information.  This Privacy Policy may change from time to time.  Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

Information We Collect About You and How We Collect It

We may collect several types of information from and about users of the Services, including your name, address, email address, telephone number, health information, and other similar information that can be used to identify you (“Personally Identifiable Information”).  Specifically, when you use the Services, we may collect the following:

Information You Provide to Us When You

  • Fill in forms, including when you register to use the Services or request services;
  • Contact us;
  • Donate; or
  • Otherwise post or publish on the Website.

Information a Referral Source Provides to Us

We may receive Personally Identifiable Information about you when a professional completes an intake form to refer you to our Services.

If you are a professional providing Personally Identifiable Information about a client, you represent and warrant that you have obtained all required consents to disclose this information to us.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with the Website, we may use cookies, flash cookies, or web beacons (collectively, “Automatic Data Collection Technologies”) to collect certain information about your equipment, browsing activities and patterns, or other online activities over time. The information we collect automatically may include Personally Identifiable Information or we may associate it with Personally Identifiable Information we collect in other ways or receive from third parties.  See the section titled “Automatic Data Collection Technologies” below to learn more.

Automatic Data Collection Technologies

The technologies we use for this automatic data collection may include:

  • Cookies. A cookie is a small file placed on the hard drive of your computer.  You may refuse to accept browser cookies by activating the appropriate setting on your browser.  However, if you select this setting you may be unable to access certain parts of the Website or will lose some functionality of the Website.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Website.
  • Flash Cookies. Certain features of the Website may use local stored objects (or Flash Cookies) to collect and store information about your preferences and navigation to, from, and on the Website.  Flash cookies are not managed by the same browser settings as are used for browser cookies. 
  • Web Beacons. Pages of the Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifts) that permit us for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain content and verifying system and server integrity.

How We Use Your Information

We use the information we collect about you or that you provide to us, including any Personally Identifiable Information:

  • For administrative purposes so that we can provide the Services to you;
  • To present the Website and its contents to you;
  • To provide you with information, products, or services that you request from us;
  • To fulfill any other purpose for which you provide it;
  • To provide you with notices about your account;
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
  • To administer and improve the Website, including by monitoring and analyzing the Website traffic and usage patterns;
  • To notify you about changes to the Services that may affect your use of them;
  • In any other way we may describe when you provide the information; or
  • For any other purpose with your consent.

We may also use your Personally Identifiable Information to contact you about our services that may be of interest to you.  If you do not want us to use your Personally Identifiable Information in this way, please contact us using the below contact information.


If you provide any feedback to the Website, you agree that it is not confidential and that we may reproduce, display, perform, distribute, publish, modify, edit or otherwise use such feedback as it deems appropriate, for any and all commercial or non-commercial purposes, in its sole discretion. 

How We Disclose Your Information

We may disclose your Personally Identifiable Information that we collect or you provide, consistent with applicable law:

  • To contractors, service providers, and other third parties we use to support us in the services we are able to provide;
  • To a successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personally Identifiable Information held by us about the Services’ users is among the assets transferred;
  • To fulfill the purpose for which you provide it;
  • For any other purpose disclosed by us when you provide the information;
  • With your consent;
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • To enforce or apply our Terms of Service and any other agreements, including for billing and collection purposes;
  • To establish or exercise our right to defend against legal claims.
  • If we reasonably believe disclosure is necessary or appropriate to protect the rights, property, or safety of SUBLNYC.

We do not sell or rent your information. 

How We Protect Your Information

We use commercially suitable physical, electronic, and managerial procedures to safeguard and secure your information. These procedures include, but are not limited to, firewalls, encryption, intrusion detection, and Website monitoring, as well as physical protections.  However, no data protection procedures are entirely infallible. As a result, while we strive to protect your Personally Identifiable Information, we cannot guarantee that it will be 100% secure.  Your transmission of your data to us, including in-person and through the Website, thus is done entirely at your own risk. 

Third Party Website and Social Media Features

The Website may contain links to other sites, including those of third parties.  While we seek to link only to sites that share our high standards and respect for privacy, we cannot be responsible for the privacy practices other websites use.  By accessing other third party websites or Websites through the Website, you are consenting to the terms and privacy policies of those websites. 


When you purchase any services from the Website, you will be taken to a website of a third-party service provider.  This service provider will collect your first and last name, zip code, postal address, email address, billing information, and payment card information. Please refer to the privacy policy of the service provider to learn more about the use of your Personally Identifiable Information.


We are extremely grateful for any donations.  When you visit the “Donate” page on our Website, you will be taken to a website of a third-party service provider.  This service provider will collect your first and last name, zip code, postal address, email address, donation amount, billing information, and payment card information.  Please refer to the privacy policy of the service provider to learn more about the use of your personal information.

Accessing and Correcting Your Information

You can review and change the Personally Identifiable Information that you provide by logging into the Website and visiting your account profile page.

You may also send us an e-mail at to request access to, correct, or delete any Personally Identifiable Information that you have provided to us.  If you are requesting access to or correction of information provided to us from your social worker or other health care provider, we will follow all applicable law regarding any information disclosure or correction, and may refer your request to the applicable social worker or health care professional.  We cannot delete your Personally Identifiable Information without also deleting your user account.  We may not accommodate a request to change or delete information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

California Visitors

California law allows California residents to ask companies with whom they have an established business relationship to provide certain information about the companies’ sharing of personal information with third parties for direct marketing purposes. We do not share any California consumer personal information with third parties for marketing purposes without consent. California customers who wish to request further information about our compliance with this law or have questions or concerns about our privacy practices may contact us using the contact information set forth below. 

International Visitors

The Website is hosted and operated in the United States.  By using the Website, you are consenting to the transfer of your Personally Identifiable Information to the United States.  If you are accessing the Website from outside of the United States, please be advised that United States’ law may not offer the same privacy protections as the laws of your jurisdiction.

We do not knowingly collect Personally Identifiable Information about individuals residing in the European Union.  If you believe we have collected information about any individuals residing in the European Union, please contact us immediately at

Children’s Privacy

We do not knowingly collect Personally Identifiable Information from children under the age of 13.  If we learn that we have collected the Personally Identifiable Information from a child under the age of 13, we will take steps to delete the information.  If you are aware that a child under 13 has provided us with Personally Identifiable Information, please contact us immediately at

Do Not Track

Some web browsers incorporate a “Do Not Track” (DNT) feature.  This Website does not currently respond to such signal.

Privacy Policy Updates

This Privacy Policy was last updated on October 21, 2020. 

We may update the Privacy Policy from time to time, so please review it regularly.  If we materially change this Privacy Policy, we will notify you by posting a notice on the Website. Your continued use of the Services will be deemed your agreement that your information may be used in accordance with the new policy.  If you do not agree with the changes, then you should stop using the Services and notify us that you do not want your information used in accordance with the changes. 

Contacting Us 

You may contact us about this Privacy Policy by email at

Step Up for Better Living 

424 East 147th Street, 3rd Fl. 

Bronx, NY 10455    

(929) 928-3811